Thankfully, your phone's always there- and with more and more games being released you have quite a few options to choose from.
Facebook provides data and analytics tools to optimize campaigns.Sometimes, you just can't get to your PC or console. Possibility to segment by age, location, interests, etc. You don’t need a technical profile to make the most basic types of campaigns. Interaction, on the other hand, are the most appropriate if a goal related to brand image ( branding) is pursued.įrom these premises, we can choose the type of ad in Google Ads that best suits our campaign and that can be one of the following:Īmong the advantages of Facebook Ads we can highlight the following: Traffic campaigns are those that aim to attract the largest number of users to a website, a social profile or an application and are more useful when the ultimate goal is conversions (sales, forms, etc.). The most used objectives in social media campaigns are, within consideration, traffic and interaction. The ultimate goal is to encourage people to acquire the product or service offered by the company. Facebook includes here the objectives that manage to arouse interest about your company in the people who are impacted by one or more ads. They are the objectives that generate interest in your product or service. The objectives must be previously defined according to the business goals and consist of the interaction that is sought by the public.įacebook ads allows you to choose between the following objectives: On Facebook there are several advertising formats, which it is recommended to use depending on the objectives pursued by the advertiser. However, as with any digital marketing channel, it is more effective for an expert to design and monitor campaigns in Facebook Ads. Its operation is simpler than that of search engine advertising, so it has become a tool widely used by small businesses looking for limited promotions geographically and over time.
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